Corporate events are big business now, and the competition between brands to make their event bigger and better than the last guy's is heating up by the day. As a result of this, standards are getting higher, with most guests now expecting an experience rather than a mere party when they are invited to a corporate event.
State-of-the-art lighting, staging and music are all standard, but it can be very easy for corporate managers to farm out these ideas without linking them thoughtfully to the branding ambitions of the event, and that can cost them in terms of publicity, potential customers and brand value.
That is why, for corporate customers, it is very important to sit down with the event management team well in advance and make sure that the event is going to reflect the values and ideals of the brand, and generally stay 'on message' for the company. Virtually all corporate events have a public relations element, and are to some extent acting as a signal or ambassador for the corporate brand.
The branding aspect of such events, therefore, goes far beyond the generous application of a logo or set of corporate colors. The style of music, theme, decor, food and drink all send clear messages about the host, and this is just as true of a corporate event as it is of any high society Atlanta party.
None of this means that corporations have to keep their events predictable and tame. There is a lot of good PR to be had from surprising people - if it is done thoughtfully. It simply means that the event management folks and the company have to be clear from the outset about the values of the brand and the outcomes they want from the event. After that - given the capabilities of modern event design - the sky is the limit. You can find more inspiration on our Pinterest page.
For many brides and grooms to be, one of the biggest challenges of planning a wedding lies in finding the perfect venue. This can be particularly difficult when a wedding is large - spaces that are big enough to house several hundred people may not necessarily have the particular vibe or charm that would be ideal.
The good news is that, with careful use of lighting and decor, your event management team can give pretty much any space the vibe and charm that you crave. With the capabilities of modern design and, in particular, lighting, a good wedding designer can transform virtually any space, be it a huge rustic barn or a modern hotel complex, into the venue of your dreams.
The creative and thoughtful use of light is a great way to set the ambience of your wedding. Lighting can be used to project images or patterns and to manipulate the color of a room. Even better, you can change the lighting as the event progresses, or between areas of the venue. So, a venue that is tastefully lit with a soft ivory hue during the early part of your wedding, as the toasts and speeches are made, can be transformed into a riot of color and imagery as the night moves on and the music takes over. Lighting can distinguish the social area of the venue from the more formal dining space, or guide people to a focal point such as the dance floor.
Similarly, decor can set the tone. Color and texture, when skillfully combined, can be used to suggest everything from oriental opulence to the freezing days of winter. So if you are planning a wedding, and have found a potential venue that has the capacity but not the image you seek, why not have a conversation with an Atlanta event design expert, today?
Behind-the-Scenes with an Event Organizer
Track 7 Events