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Making our events stand out

4/25/2016

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At Track Seven Events, we strive to plan and design events that our clients love. Because that’s what we love.
 
We believe that every event is an investment of time and money. No event is too big or too small – and we approach each event with a fresh perspective and the same goals – to make it a memorable and unique experience that our clients will cherish forever. So, how do we achieve this goal?
 
First and foremost, we make our events really stand out. While many event management companies find this to be daunting in today’s saturated event market, we view it as an exciting challenge. This challenge keeps us creative, organized, and always reaching for the stars.
 
We work to make our events stand out by asking ourselves some really important questions when it comes to how unique the event is. And it really helps: it helps us keep things fresh and original – something our clients appreciate and come back for year after year. Here’s our approach:
 
  • Is the theme different or better than other events we have done? While some clients have come to us asking for similar themes, we never ever recycle events. It is very important to make sure that every event is different. We may use some of our previous custom-made props for future events, but we always approach the next event with a clean slate. We learn from past events and always take notes on how we can make things even more exciting next time!

  • Is the venue everything it could be? While we are happy to design an event in a traditional venue such as a conference hall or ballroom, we’re always excited to push that envelope and try venues that are off the beaten path. Concert halls, golf resorts, and museums are some of our favorites.

  • What sort of service are we offering? Obviously, Track Seven Events is a full-service event production and design company, so we offer a range of services including event planning, event lighting, theme décor and custom props, DJ, and AV services. But, we consider how we’re offering those services – are we really getting to know our clients and understanding their needs?
 
At Track Seven Events, we know you want the most from your event – and you should get even more. That’s what we do and it’s why our events really stand out.
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Apps that can help make event planning easier

4/20/2016

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As an event professional, you probably do not need us to tell you that a lot of work goes into what you do each day. When something comes along that makes your job a little easier, you want to hear about it, right?
Successful event planners are always on the lookout for more effective ways to get through their daily operations. Event planning and design isn’t just about making pretty props and setting up colorful lights; it takes meticulous time-management skills and plenty of organization.
Whether you want to give your event management company a full transformation or just tweak a few areas that need a little improvement, here are some great apps we think you will appreciate.
  • Communication. When you’re in the event industry, there is nothing more important than your lines of communication. You have to stay in touch with clients, colleagues, and vendors. Consider Skype, google hangouts or WhatsApp, as all three apps allow you to send text messages over Wi-Fi. If you need to assign quick tasks, or chat with your team about a particular project, look to Asana, which handles project management like a dream .

  • File storage. Speaking of file transfers, you also need a solution for storing files. In the event industry, you are always on the go, so it’s best to have a storage solution that can be easily accessed from anywhere. Apps such as Dropbox, Google Drive, and iCloud are nice options. Always be sure to check into storage limitations and cost.

  • Contracts. Did you know that contract signatures can now be done digitally? You don’t have to wait around any more thanks to apps such as Adobe Document Cloud, Quickbooks online, HelloSign, and DocuSign. There are a number of programs out there, so it just comes down to which one works best for your business.
While these are far from the only types of apps out there that can simplify your day and streamline your business, they are certainly a good starting point. With a little extra legwork, you’ll find apps for project management, finance, and even event planning!
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​Don’t settle: Avoid working with bad vendors

4/6/2016

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A good event vendor not only gets the job done, they do so on time, within (or under!) budget and they will always have a back-up plan, just in case. As an Atlanta event management professional, your clients expect you to ensure that all vendors you’ve hired do just that. However, if you work with a bad event vendor, you’re setting yourself – and your events – up for failure.
 
All events rely on organized, trustworthy, and reliable vendors to keep things running smoothly for the duration. If even one vendor makes a mistake, it can have an effect on every aspect of the event, even if the two seem unrelated at a glance.
 
If you are new to the event planning industry, vetting vendors can be daunting. In fact, it can be tough even for seasoned professionals. However, it is something you’ve got to do – and you won’t be sorry that in doing so, you’re building a list of reliable vendors with whom you can cultivate solid relationships.
 
So, if you want to avoid working with bad event vendors, there are some things you really need to keep in mind. Here are just a few:

  1. Consider the entire event right from the start. If you have been hired to plan an event and have not sat down with your team to brainstorm the plan for it, you’re already on the wrong track. Consider the client’s budget, the theme, if you’ll be building special props, and where the event will be held. Think about where and when you might need certain vendors and get them involved from the beginning. Don’t risk pulling vendors in at the last minute.

  1. Put things in writing. You wouldn’t start work on an event without a contract with your client, would you? So stick to the same principles when dealing with vendors. As you seek out vendors for each event, send out proposal requests and include a list of requirements, budget information, and due dates. This helps with locking down the details of the contract work that will soon follow.

  2. Check them out. If you were going to hire a new employee, wouldn’t you do a background check on that person and check their references? Do the same thing with event vendors. Ask around. Learning from other people’s experiences can be invaluable information.
 
Remember: you want to build a network of vendors that you can work with again and again. Don’t sell yourself short just to save a buck and a little bit of time. You need to have strong, solid vendors on your team!
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Track Seven Events LLC.
6180 Atlantic Blvd. 
Suite A
​Norcross, GA 30071
Track Seven Events
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  • Home
  • About
    • HOW WE WORK
  • What We Do
  • Our Work
    • BEFORE/AFTER
    • UNIQUE ELEMENTS
    • EVENT INNOVATIONS
    • BRAND EXPERIENCES
    • THEME EVENTS
  • Contact