1 – Do not complain to your client about the venue, the tech provider or the security company. You are not there to bond with your client over mutual dissatisfaction with someone else. Your job is to redirect their complaints into a positive direction, not hyper each other into a frenzy.

2 – Do not engage in too much small talk with the crew during set-up.  Everyone who’s been in the business has great war stories.  Share them later.  Right now you have a job to do.

3 – Do not let them see you sweat.  Every job has its bumps and glitches.  It’s part of the territory.  It helps if you know how to go with the flow.  However, if you do feel the need to hyperventilate into a paper bag, do it in private.  The last thing you want to do is unnecessarily incite panic in your client or your boss.

4 – Do not discuss things such as your total event budget with people who do not need to know, such as your vendors.  Very important, the “need to know” list.  Boundaries, boundaries, boundaries.  Trust me on this one.

5 – Don’t pig out on hors-d’oeuvres at the reception.

6 – Don’t get drunk at the reception (you’d think this would go without saying).

7 – In fact, don’t do anything at the reception except blend into the background and make sure everything is going smoothly.  It’s not your party, it’s your client’s party.

8 – Don’t wear bright colors at the event.  See #7 re: blending in.

9 – Don’t leave final payment arrangements until the date of the event.  You don’t want to have to chase down your client in the middle of their event for a check.

10 – Don’t forget to breathe.

Track 7 Events had the privilege of working very closely with the 50 shades of Pink Foundation to design and execute their Launch Gala on 7/27/2013.  We couldn't be more proud of the work she does for breast cancer patients and survivors.   Dr. Jackie Walters, MD of Bravo TV’s Married to Medicine exudes elegance, glamor, beauty and a certain strength in her demeanor. This was more evident than ever at her charity’s sold-out launch, 50 Shades of Pink, this past Saturday. Dr. Jackie introduced her charity to the world at the Ballroom at the Carlos Center in Atlanta with a pink carpet arrival, a silent auction, an elegant dinner, a fashion show featuring actual breast cancer survivors and a performance by Ken Ford with his band. Ebony Steele, co-host of the nationally syndicated Ricky Smiley Morning Show and FOX TV’s Dish Nation and also a breast cancer survivor, was the emcee for the evening, bringing a touch of humor and warmth to the event. - Written by: Lindsey Hand

We had the distinct pleasure of once again working with Usher Raymond IV and his fantastic foundation – Usher’s New Look.  They can be found at http://www.ushersnewlook.org/ -  Their mission -Usher's New Look Foundation, a 501c3, established in 1999, certifies young people in four leadership pillars talent, education, career and service – to ensure their success as leaders throughout the world.   They held their President’s Circle Awards this year at the St Regis in Atlanta GA on July 17th.  Hosted by the Bert Show’s own Jeff Dauler.  We were honored to once again have a heavy hand in producing this year’s event.  There was an amazing acoustic performance by Ed Roland of Collective Soul and accompanied by the New Look Choir and some fantastic awards honored four leaders local to Atlanta- Lisa Borders,                                                                                                 Julie Miller, Ed Roland and Nadji Jeter.  Check us out at                                                                                                                                   www.tracksevenevents.com