After recently reading a book by Alec Ross "The Industries of the Future", it spurred me to contemplate what our industry would look like in 20 years. While the book focuses more on robotics, commercialization of genomics, efficiencies in agriculture, cyber security and emerging markets, it directly relates to nearly every field of business.
As an Atlanta event management professional, you’ve got to always be ahead of the curve. Having an idea as to the direction of the industry will help you stay relevant and enjoy years of success. So, what can we expect from the event industry over the next two decades?
If you’re always focused on the next big thing as an event planner, you are risking missing the signs of the true trajectory of the industry. Yes, having access to and using the latest event technology is helpful, but you shouldn’t forsake the knowledge of why that technology is useful.
Let’s consider the use of technology in the event planning process. Social media plays a big role these days – event designers use it to keep clients aware of the progress on their event design and production, marketing, retention purposes and so much more.
Reflecting on the future of the event industry, you’ve got to recognize that every great event begins and ends with the audience. As an event designer, you’ve got to understand what excites people and how to engage them. Set the bar high. Remember, however, that you also have to take the time to figure out what technologies can support your vision and achieve your goals.
The thing is, technology won’t ever make a bad event great. You still need to work hard at creating a solid theme and executing your design. However, technology does allow for endless opportunities for creative problem solving and improving on your hard work.
Event planning is part of the much larger service industry, so the role of the consumer is a fundamental one. However, thanks to technology and today’s global hyper-connectivity, this role is even larger than ever before. This connectivity allows for an emotional connection among attendees and a sense of community.
The future is about ensuring the relationship with attendees and clients, which keeps the event industry moving forward.
It’s all about guest interaction
When you’ve been in the event production and design business as long as we have at Track Seven Events, you come know that the success of an event comes down to one basic principle: guest interaction.
As event planners, it is essential that we see event guests connect with other attendees and engage in the overall experience of the event. If this does not happen, we feel we have failed at our job. One of our main goals is for every event guest to leave saying, “That was an amazing experience. I’m thrilled I went!”
So, how do we succeed at awesome guest interaction at our events?
First of all, the content of the event is up to our clients – after all, it is their event. However, we boost guest interaction at every single event that we design and produce by creating the perfect atmosphere. The right atmosphere at a special event will allow guests to feel connected and engaged. This is true for every type of special event from weddings and bar mitzvahs to corporate events and product launches.
When we create the right atmosphere for your event, you and your guests will feel relaxed, making it easy to interact and take in the event’s proceedings. There’s no one thing that we do to create the ideal atmosphere; it is actually the amalgamation of lots of different things like careful planning, creativity, skilled prop builders, and streamlined coordination.
One factor that plays a large part in setting the tone of an event is the event space itself. Ideally, guests should be able to engage in quality conversation and move around comfortably. There’s nothing worse than being cramped, crowded, and unable to interact. This is why we work with our clients closely – to help find the perfect venue or event space, incorporate the client’s preferred theme into the design of that space, and create the perfect event experience!
At Track Seven Events, we have a lot of corporate clients. This means we’re well-versed in planning, designing, and producing a variety of corporate events, ranging from conferences to product launches and re-branding parties. We know that what we do plays a key role in the success of our clients’ events.
We are a full-service event production company. That means we help our corporate clients plan, design, and execute their special events. We offer a number of services ranging from building custom props and furniture designed especially for a given event to AV services and special lighting. We even have a warehouse, which is set up much like a show room, in case any of our past custom-built props might be a good fit for another client.
Of course, we don’t directly affect the content of the special event or who our clients decide to invite, but we do directly affect the look, feel, and experience of that event. Attendee experience is everything to us and we take it very seriously. Keeping attendees engaged is not only our clients’ responsibility, but also ours – and we do that through unique themes, décor, and high-quality event design.
A corporate event has many purposes, but the main underlying idea is that it allows attendees to learn more about a given company or brand. A corporate event needs to be much more than a boring meeting; a corporate event should be engaging, unique, and interactive to get the company message across.
Many of our corporate clients view us as an extension of their in-house team. We get to meet with many different people to collaborate on each corporate event that we design and produce.
If you’d like to discuss the possibility of a corporate event with us, don’t hesitate to reach out. We’re ready to make your event investment an exciting one!
Warehouse of wonder
When it comes to event design and production, many professionals strive to offer their clients an unparalleled experience something that they will never forget – and that is exactly what we aim for at Track Seven Events.
It is not uncommon for a special event to have a specific theme. In fact, most of the events we produce are designed around a particular theme that our client has come to us with, or something we have come up with based on their desires. We’re ready to design the perfect themed event, whether it is an ‘Roaring 20's’ prom, a sports theme bar/bat mitzvah, or a unique corporate event.
So, how do we create the perfect event for our clients? We start with our custom fabrication department, that’s where! We have the artistic vision and skill to create props, sets, and even furniture in any shape, size, and dimension to best fit your event. We know that your event is an investment, which is why we always try to use real objects whenever possible, instead of decorations. Customized props give your event a unique appeal – something that many other event production companies just cannot offer.
To give clients an idea of what we can do, we keep these special items in our warehouse, which is set up much like a showroom and storage area, so that clients can see and touch our amazing concepts. We’ve arranged our warehouse this way because we know most people are visual learners, and this allows clients to really understand what we are capable of.
Just remember, we can work with any budget. If your budget is limited, we encourage you to visit our warehouse and see what we have from our past events. You may just find that instead of having us build something special – which we would love to do – we already have that perfect prop ready to go!
Don’t hesitate to make an appointment to explore our warehouse – we’re standing by, ready to guide you!
As a full-service event management and production company, we strive to help our clients make their event dreams become a reality.
One of the ways in which we achieve this goal is by helping clients to focus on the impact of the event space rather than waste time and money on smaller, ineffective items. In a way, this maximizes your investment.
In case you didn’t already realize the importance of an event venue, the space in which an event takes place really is an integral part of the whole production. The space can help set the mood through its ambiance, layout, and how you incorporate these factors into the event design.
Props and décor are always going to be a part of event design and production, but they should not be the sole focus of the event planning. At Track Seven Events, we work with you to maximize the focus you put on the space itself – we work to play up to the natural charm and beauty of a given space.
Thanks to our years of experience, we can set the mood of your entire event by integrating the existing décor of the space into the event design. For a professional corporate event, we’ll bring in a few key elements such as stylish carpeting, special lighting, cozy seating, and digital displays. For a gala event, we’ll consider the space’s architectural style and existing interior and play upon that.
We’ll also use our expertise to plan the layout of your event within the space. We’ll always discuss event activities and flow of traffic with our clients to generate a floor plan and design a layout for the event that is conducive to our client’s goals. In working on the layout, we’ll be able to incorporate our custom-built props, bars, and furniture, which will be the perfect complement to the space’s existing look.
Behind-the-Scenes with an Event Organizer
Track 7 Events