As a professional event designer, you probably have had the opportunity to plan and attend some pretty amazing events. If you’ve been at it for more than a few years, you know how fun it can be to see how styles change across both time and locations.
So, what plays a role in the overall design of an event? The culture, the locale, the season and even the climate all affect the theme, décor and tone of an event. Every place has its own style and taste, and event designers need to pay attention.
One thing that inexperienced event planning professionals often get wrong is that they try to make an event something it’s not. It is important to design an event that is fashionable and unique, but above all, that design needs to be functional.
Those quirky cocktail glasses with the rounded bottoms may look really cool, but they won’t do much if guests want to put their drinks down for a moment. Adventurous cuisine may seem appealing, but your event will not be considered a success if no one touches the hors d'oeuvres.
So, you have to figure out how to get the perfect balance of both fashion and function. Most guests want to be impressed by the design, lighting, layout and theme but they don’t want to be subjected to sensory overload. In most cases, it is important that guests be impressed while able to navigate the space and access food and drink easily.
This is not to say you must forego creativity when designing and planning an event. By all means work with your clients to help make their event dreams come true, but do it in a functional way. And remember, even if the event looks great, it will ultimately be a failure if none of the elements work well.
In today’s ever-changing event management market, we know that the success of any event we design depends on the perfect amalgamation of strategic planning, superior creativity, talent, production management, and budgeting. We also know that our clients are relying on us to pull off a spectacular event that appears to have been effortless.
At Track Seven Events, this is exactly what we do.
We re-imagine those seemingly endless brainstorming sessions into truly unique events, all while keeping within our clients’ budget. Whether it is an intimate wedding of 80 guests or a corporate event for 1,000 people, we will achieve the goals at hand in a timely, creative, and efficient manner.
Our objective goes beyond wowing our clients and their guests – we also aim to foster long-term partnerships with each and every one of our clients. We do this by executing their unique vision and making their event dreams become a reality. Your event is an investment – one we take very seriously.
With decades of experience successfully executing events, Track Seven Events really should be your go-to Atlanta event management company – no questions asked! We offer a full-service production team that will work with you every step of the way. We specialize in all sorts of events, ranging from galas to award ceremonies and corporate events to proms and bar mitzvahs. We’re prepared to work on rallies, speaker events, fashion shows, and more.
If you’re interested in an event management company that not only oversees but also actively designs every facet of the event, Track Seven Events should be your first call. Your event’s success depends on us. Let us help you achieve a unique and memorable event that your guests will be talking about for years to come!
Many people measure the success of an event by numbers – the number of tickets sold or the number of performances staged, for example. However, at Track Seven Events, we don’t think this is a completely accurate method of measuring the success of our events.
So, what do we consider a successful event? It all boils down to the emotion within the event strategy. Think about it: a wedding could be picture-perfect, but if no one is having any fun, is that really a success? Probably not.
It is the experience of the event that really matters, and this is true on many levels. An event is an investment of time, money, and emotions. The goal is to design and execute an event that will stand the test of time while being unique and memorable for everyone involved. So, when we organize an event, we are designing an overall experience that we’ll be offering guests, not just the layout, lighting, and music.
Event planning is much more than a service or product. When we plan an event, we are planning a series of moments that guests will experience, and hopefully, remember for a long time to come. We are able to stage these moments, culminating in a single event experience, by incorporating these factors into each step of our planning process:
Remember, the legacy of an event will inevitably include the memory of the experience. So, if that means we need to go the extra mile and design customized lighting and projection mapping for a client, we will. It also means that we are happy to build customized props tailored to our clients’ specific theme. Whatever it takes, we’re prepared to deliver.
Behind-the-Scenes with an Event Organizer
Track 7 Events