Emotion is essential to good event strategy

Many people measure the success of an event by numbers – the number of tickets sold or the number of performances staged, for example. However, at Track Seven Events, we don’t think this is a completely accurate method of measuring the success of our events.
 
So, what do we consider a successful event? It all boils down to the emotion within the event strategy. Think about it: a wedding could be picture-perfect, but if no one is having any fun, is that really a success? Probably not.
 
It is the experience of the event that really matters, and this is true on many levels. An event is an investment of time, money, and emotions. The goal is to design and execute an event that will stand the test of time while being unique and memorable for everyone involved. So, when we organize an event, we are designing an overall experience that we’ll be offering guests, not just the layout, lighting, and music.

Event planning is much more than a service or product. When we plan an event, we are planning a series of moments that guests will experience, and hopefully, remember for a long time to come. We are able to stage these moments, culminating in a single event experience, by incorporating these factors into each step of our planning process:

• Client experience and input – this always matters.
• Clearly set goals and themes – these help us achieve what our client really wants.
• Tell a story – it doesn’t have to be complicated, just have a point of view.
• Authenticity – make the story we are telling believable.
• Organization – we cannot plan a successful event without being highly organized.

 
Remember, the legacy of an event will inevitably include the memory of the experience. So, if that means we need to go the extra mile and design customized lighting and projection mapping for a client, we will. It also means that we are happy to build customized props tailored to our clients’ specific theme. Whatever it takes, we’re prepared to deliver.