Today, probably more than ever before, clients and their event attendees are expecting a heightened experience, and as an event pro, you’re in charge of delivering the ultimate event experience. What does an elevated experience actually consist of, and what direction is the industry moving in?
Some aspects of the event experience are out of the control of the professionals that have planned and designed the actual event. For example, registration lines and event content may be out of your realm of responsibility, but you should be able to make suggestions to improve the overall experience for your client and their guests – so be ready if they ask!
Event technology is evolving on what seems to be a daily basis. What many of us thought were far-fetched ideas just a few years ago are now the reality. One example: the self-driving car. Though this isn’t exactly something event planners can use – yet – it should really drive the point home.
Technology is modernizing the way we plan and design events. It also has a great impact on the dynamic of events and galas, particularly for corporate clients. There are new apps and software for attendee tracking, mobile check-in, and navigation guidance – all technologies that your corporate clients will love.
As an event designer and planner, you may be particularly interested in new software and apps that help you organize your business relationships, augmented reality for a unique event experience, AV equipment, and 3D light projection.
The meeting and event industry is an ever-evolving entity, thanks to the endless possibilities technology has afforded us. As an event professional, it is up to you to make sure that you are up to date on all the latest so that you can offer your clients the most information to make their event the best possible.