Don’t just use social media, utilize it!

Most, if not all, of us use social media on a daily basis. But how many of us are fully utilizing itto promote ourselves or, more importantly, our businesses? As an event design company, we use various platforms to connect with different audiences and convey different messages. This blog, for one, focuses more on the media aspect rather than social. Although commenting and sharing is strongly encouraged (seriously, always feel free to let us know you’re here and tell us what you might like to read about next!) - the potential for increased engagement rises on other formats.
 
Facebook and Instagram are the ‘tried and true’ method of socializing with others on the Internet, but live and more transient social media platforms seem to be “what’s next.” Snapchat led the way in providing innovative, fun filters while allowing users to create, send and post of-the-moment videos and pictures that disappear after twenty-four hours. Instagram took notice of this success by launching its own Story feature. And even though it may seem that you would have to choose between the two, decide which post goes where, or take time you don’t have to repeat activities to record twice, that’s not the case. As tech blog Gizmodo recently noted, it’s pretty simple to use the same content in both mediums, if that’s your goal.

Furthering the trend of live streaming, Periscope and Facebook Live allows people to tune in as the action is happening. These of-the- moment apps can be especially captivating for those interested in event planning, or just attending. Going live the day of an event to show how these experiences are set up, or broken down, as well as filming while an event is in action, allows people to get a real sense of the work, as well as the payoff, that putting on an event takes.
Because many of the features on these sites are so similar to ones offered by others, duplicate content is inevitable, and also okay, but only to an extent. Followers and users of one platform or app can differ from those on another; so taking stake of who is where can help you focus your content to those users. Keeping up to date on rising trends as well as each site’s audience can ensure that you’re reaching your desired target demographic and also providing them with useful, and entertaining, information. Knowing which sites and apps serve your industry best is key to utilizing social media to meet your marketing and outreach objectives.

​It’s also important to keep your connections connected. Linking a business Facebook to its blog and Snapchat as well as everywhere in between helps make sure your brand maintains its cohesiveness and conveys integrated messages that best serve both your clients, as well as yourself. The interaction among sites benefits everyone, since the whole idea behind social media, is well, to be social. So let’s get connected! Track Seven Events is currently socializing on Facebook, Instagram, and Twitter.