As an event design professional, you may have noticed that the market is changing – a lot. When a market evolves as drastically as the event space has, professionals really need to take a step back and reassess their approach. So, if you want to stay relevant in today’s event management market, it may be high time you reinvent your events.
What does this mean, really? The first thing you have to do is take a long, hard look at the world around you. It’s very different than it was just a decade ago, and that means people are interested in a different kind of event.
While we can’t tell you how to reinvent yourself, we can let you in on a few industry secrets – the driving forces behind the changes in the market. Read on to get a handle on these, then take that knowledge and apply it to how you approach event design.
When it comes to corporate events in particular, the demographic for event attendees is very different than it was just a few years ago. Today, people are working into their later years and technology has changed in leaps and bounds. It’s even acceptable to be on your phone or tablet in the presence of other people during an event. As an event professional, you have to stay aware regarding what audience and client expectations are.
The event industry has always been a service-based industry with a focus on the attendee experience. However, this is now truer than ever. We live in a world of experience economy – the days of a simple transaction are gone. Today, it is all about a purely customized experience. As an event professional, you absolutely must deliver on the expectations of the audience and your client and always remember that no two clients – or events – are exactly alike.
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