Going beyond the business relationship

One of the things we are asked about all the time is the secret of our success. As a full-service event production and design company, we exist in an extremely saturated market. It seems like there are new event planners and design companies popping up all the time. So, what is the secret of our success?

At Track Seven Events, we believe it all comes down to client engagement. Sure, you’ve got to be motivated, creative, and innovative when it comes to planning and designing an event, but the way in which you work with your clients is a big part of that. It is important to go beyond the typical business relationship and nurture that give-and-take you have with your clients during the creative process.

Building a lasting relationship with clients, which typically allows you to work together many times, is all about the right type of interaction. Work together on planning the event – really listen to what the client’s vision is and share your ideas. If the client has thoughts on a theme, take them into consideration. As a creative company, we aim to make our clients’ event dreams become a reality, and we cannot achieve that without working closely with them on every event.

In today’s busy – and highly competitive – event industry, the dynamic between the client and event planning company has evolved. It is no longer the simple exchange of services, but a relationship that often lasts well beyond when the final event has passed. We think it is important to engage and educate our clients on our services, the technology we use, and how we plan to give them an event experience they won’t forget.

Thanks to our ability to build client relationships that transcend the typical business exchange, we have been able to work with many of the same clients over the years on their weddings, corporate events, bar mitzvahs, wrap parties, fashion shows, and much more!