This is especially true in the event planning and design sector. These days, some of the ideas, methods, and assumptions of events that worked in the past don’t really work anymore. Many event professionals find it hard to let go of the past, but not us. We look forward to the future and the new challenges that the industry presents to us.
Part of embracing the “new” way of doing things is to recognize what the old methodologies were and figuring out if they still work or not. Here are a few things we’ve learned that used to work well but just don’t anymore – and how we’ve overcome them!
Never expect people to return to an event year after year
Years ago, many event planners could safely assume that their attendees would come back year after year. Nowadays, that isn’t always the case – and we make it very clear to our clients so that they can work with us to create a truly engaging and unique event that will entice guests to return the following year.
Just being better than the competition isn’t enough
Maybe ten years ago, this worked, but today, not so much. Sure, Track Seven Events is an awesome company that can design and plan every little detail of your event better than anyone else, but we go beyond that. We think outside the box and really make our clients’ event dreams come true. We are in the business of creating an experience and building memories.
Creating an event is an investment of time, money, and energy. We’ve kissed goodbye to old event planning methodologies and have welcomed social media, technology, and client feedback into every aspect of our process to create one-of-a-kind events for all of our clients. No event is too big or too small for Track Seven Events!