As a busy Atlanta event management company, we often find ourselves planning and producing back-to-back events. At times, these back-to-back events take place in the same venue, and sometimes, it’s even the same clients asking us to produce them!
So, how do we keep it fresh with back-to-back events? Though the thought of it may seem like it is a daunting task, this is what we do at Track Seven Events. We keep it fresh. We keep it exciting. We create the event you’ve always dreamed of, even if we have another event that same week or are working with you on another project! The trick to keeping it fresh is to make sure that we keep each event completely separate. There is no double-hitting, so to speak. What we mean is that we don’t cut corners by using the same props, décor, or color schemes when we have events so close together. We work closely with each client to determine what their ideal event consists of, and then our creative team focuses solely on those requirements. For example, if we have a benefit gala in an event space that is designed with intricate 3D mapping, customized mood lighting, and a monochromatic color scheme, we aren’t going to do the same thing for our next event several days later in the same space. We make it our business to break everything down and create a completely unique look and feel for the next event. As a creative yet pragmatic business, we know that your event is an investment of both time and money. We take that very seriously and work very hard to create a memorable and unique event just for you, regardless of our other clients or other events we’re also working on.
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At Track Seven Events, we believe in giving our clients an event experience they will never forget. In order to achieve this, we really have to stand apart in the very crowded event management and planning industry. How do we do that? We build many of our own props.
We specialize in high-end events ranging from fancy weddings and slick corporate gatherings to bar and bat mitzvahs, proms, concerts, fashion shows, and more. Special design themes and décor come with the territory – and so do unique props. The unparalleled experience that our customers enjoy when they walk into their event, which is made complete through our expert event design and production, has made Track Seven Events one of the top Atlanta event management companies. Thanks to our custom fabrication department’s artistic vision and skill, we’re able to create customized props and sets in any shape and size – and theme – that our clients can imagine! Plus, we aim to use real objects rather than simple decorations to make the event a memorable one. After all, an event is an investment in both time and money. Building our own props goes beyond just making our clients’ events memorable – it also helps to grow our business. Wondering how? Building our own props has saved us a lot of time and money. Instead of tracking down a particular item, we build it ourselves. That allows us to offer our clients something unique and gives us an extra edge in the future. As a modern event management company, we believe in the notion of repurposing items so as to avoid waste. Having an arsenal of custom-made props adds to the inventory of things we can use at future events and offer future clients. And when we build a timeless piece, like an Eiffel Tower, it can be used for a number of events depending on the theme. In the past, we’ve built custom props for event themes ranging from New York City and Hollywood to a Las Vegas casino and African safari, not to mention a winter wonderland – so we know the possibilities are endless. We invite you to check out our gallery of some of our customized theme décor and props to gain some inspiration for your next event. Many Atlanta event management companies know that it can sometimes be a challenge to give an annual event a fresh new look and feel, especially since many of the same people attend year in and year out. However, there are some key methods to keeping annual events from going stale. Here are a few of them:
With so many event management companies saturating the market, how do clients know which companies to work with? It really comes down to whether or not event planners really have what it takes to make a client’s imagined event a reality, with precision, ease, and creativity.
And that is exactly what we do at Track Seven Events. The anatomy of our team consists of the traits that make us stellar event planners – and if an event management team doesn’t exhibit these traits, you shouldn’t trust them with your event. Here is a look at what makes us stand out in the event planning and design industry. We know how to communicate with our clients Communication is key, but it goes beyond just having superior communication skills. We’ve got the ability to communicate effectively in a number of ways – we’re able to discuss budgetary requirements with our corporate clients, we can ease into conversations with our creative artists who build props and design themes, and we know how to make guests feel at ease during the event. We seamlessly connect with laborers, vendors, logistic coordinators, creative, and clients. We understand technology Event planners need to have expertise in Excel or a similar database program because event planning requires a lot of organization and list making. However, this isn’t the only technology event management teams need to know. A big part of event planning today involves specialized lighting, customized props, and top-notch audio – and because we are a full-service event production company, we offer all of these services. In fact, other event planners often come to us for help with these things! We think your experience matters Event design is so much more than creating an event that is sure to mesmerize clients and guests – it is a service-based industry. That means we aim to make our clients happy, and we do that by running a tight ship. Yes, we like to have a lot of fun – and we do – but we also understand that you are spending a lot of money on your event, and we take that seriously. We want to make sure that your investment is a good experience and we’ll work with you closely every step of the way to ensure that happens. Track Seven Events strives to create memorable, amazing events, ranging from weddings and bar or bat mitzvahs, corporate events and galas, concerts, and everything in between! Every event management team knows that stage design really matters when it comes to conferences and award shows. The proper setup will give presenters the confidence to make it through the event, give the audience an excellent view, and give you the potential for repeat business.
So, how do you achieve ideal stage design for award shows and conferences? Here are a few tips for your next event:
Keeping these suggestions in mind may make the difference between a phenomenal event and a disappointing failure. When we meet some clients for the first time, they aren’t sure what it means to be a full-service event production and design company. Let us explain.
At Track Seven Events, we produce one-of-a-kind events catering specifically for the demands of our client. Our goal is to give you and your guests a captivating, memorable experience. We achieve this goal by offering a number of services that other event planning companies don’t: total event and content design, elaborate lighting and technical effects, custom theme décor built to your event’s specifications, and premier sound. Over the years, we have built a reputation throughout the Atlanta area that is synonymous with creativity, reliability, and innovation. As we branch out into areas in both Florida and New York, we specialize in world-class events, including but not limited to corporate events, product launches, charity galas, weddings, bar and bat mitzvahs, proms, concerts, pop-up retail shops, fashion shows, and social events. Because we offer such complete services and in-house talent, many event planners turn to us for the more specialized work. If you can imagine it, we aren’t afraid to create it! Our event production and design team has the expertise to make even the wildest dreams a reality – and we welcome the challenge. In fact, we will work directly with you to design an experience that will delight you and your guests. We believe that every event is an investment – in both time and money – so we take each project extremely seriously. If you want a company that will go above and beyond the call of duty – and is more than just your average event planner, then reach out to us! We’re ready to make your event dreams come true. As a full service event design and production company, we produce and design high-end events like galas, charity balls, corporate events, weddings, bar mitzvahs, fashion shows, and even film and television gatherings. We strive to make your event dreams a reality and work diligently to achieve that goal through creative design, cutting-edge technology, and innovation. Other event designers come to us for support!
You might be wondering how we do it, and we are more than happy to let you in on the secret. Before any event can be brought to life, we must find our inspiration. Every successful event starts off with a vision. Our clients come to us with an idea – sometimes as minimal as a color, flower, or image that resonates with them – and we build upon that thought until you have an event to remember. Event planning and design is a very creative industry, and every event must be unique. We don’t believe in ‘cookie cutter’ events – each gathering we design has an element of innovation in an unexpected way. We go beyond creative table settings and really incorporate the theme by building custom props, often using special lighting, and really thinking outside the box. Our background in theatrical and event design helps our team excel in developing themes and ideas that create truly legendary statements at any social occasion. We are prepared to handle all of your logistics, from event lighting and theme décor to music and special effects. Never have you encountered an event management company more prepared to assist you in the planning process – right down to the very last detail. The team at Track Seven Events has a keen sense of style and an astounding attention to detail. We operate on the principle that your event is an investment, not only of money but time and attention, which means that the look and theme of your event will be more than you even imagined. As a leading Atlanta event design company, many of our clients want to know how we really get things done. Sure, they love the finished product, but what are the inner workings and methods of a full-service event production and design company like us?
We’ll let you in on a little secret: at Track Seven Events, we simply love what we do. That’s a big part of it. Our team is made up of passionate, talented individuals that excel at what they do. And that allows us to help make your event dreams a reality. But we also have a process to our customized event design, and here’s a little look at it. 1. The creation phase. The creation phase is how we begin. It is during this time that we talk about the concept and theme of your event. We’ll brainstorm for unique ideas just for you. We do this by taking your initial thoughts and using them as a jumping point to create a theme and concept, which will create a unique event experience unlike any other! 2. Preparing the estimate. As soon as we have come up with a concept, we start thinking about the budget to make this dream a reality. Our aim is to create an accurate estimate of what everything will cost, right down to special lighting, custom-built props, and even the music. We’ll also keep your budget range in mind. 3. Selecting the venue. The right venue really matters, and getting that space will depend on a number of factors like budget, availability, size, rental costs, and set-up time. If you have a specific venue in mind, we’ll do our best to make that work. But if it doesn’t, we’ll come up with viable alternatives for you to consider. 4. Design and production. During this phase, we’ll create floor plans and renderings so that you can see how everything will be laid out. This is the point where we also create the flow of events, the agendas and menus, entertainment, and lighting design for your approval. We will also start building special props and bars, and install any special equipment needed for your party. 5. Execution. This is where the real magic happens – because it’s your event! Of course, prior to launch, we’ll do a few run-throughs, sound checks, and rehearsals to make sure everything is just perfect for the real thing. One of the things we are asked about all the time is the secret of our success. As a full-service event production and design company, we exist in an extremely saturated market. It seems like there are new event planners and design companies popping up all the time. So, what is the secret of our success?
At Track Seven Events, we believe it all comes down to client engagement. Sure, you’ve got to be motivated, creative, and innovative when it comes to planning and designing an event, but the way in which you work with your clients is a big part of that. It is important to go beyond the typical business relationship and nurture that give-and-take you have with your clients during the creative process. Building a lasting relationship with clients, which typically allows you to work together many times, is all about the right type of interaction. Work together on planning the event – really listen to what the client’s vision is and share your ideas. If the client has thoughts on a theme, take them into consideration. As a creative company, we aim to make our clients’ event dreams become a reality, and we cannot achieve that without working closely with them on every event. In today’s busy – and highly competitive – event industry, the dynamic between the client and event planning company has evolved. It is no longer the simple exchange of services, but a relationship that often lasts well beyond when the final event has passed. We think it is important to engage and educate our clients on our services, the technology we use, and how we plan to give them an event experience they won’t forget. Thanks to our ability to build client relationships that transcend the typical business exchange, we have been able to work with many of the same clients over the years on their weddings, corporate events, bar mitzvahs, wrap parties, fashion shows, and much more! If there is one thing that your Atlanta event design company needs to know, it is the importance of event lighting. Lighting sets the tone and mood of your event, and bad event lighting can be disastrous. Thanks to advances in lighting technology combined with creative lighting designers, high-end event lighting design is now accessible to everyone.
Lighting an event goes far beyond simply illuminating a room. Good lighting is a necessity as it can carry a strong and immediate presence. The lighting for an event is a defining feature and can set the tone for the entire evening. Think about it: when you walk into an event, the lighting can drastically alter your emotions, energy, and mood. Your event design company will tell you that event lighting is typically broken down into three different categories: functional, atmospheric, and dynamic. Each category plays its own essential role in event design as well as safety. But, even with safety-related lighting, a talented designer can make it look magical! It all comes down to brightness, color temperature, and shadows. From the moment guests enter a space, the lighting plays an important role. There must be some light to allow for guests to move about safely, but it also needs to achieve the right ambience. Light is a great illusion-maker and can transform an otherwise boring conference room into a magical ball. Lighting can create a unique perspective, focus, and even change the way an event space appears. Talented lighting designers are able to make things seemingly disappear. Although many people think of illumination when considering lighting, lights can be used to create shadows and darken a space, thus hiding unattractive features of a venue while at the same time highlighting its best features. Everything from ugly carpeting, unattractive wallpaper, and cavernous ceilings can be camouflaged with the right kind of lighting. |
Behind-the-Scenes with an Event OrganizerAuthorTrack 7 Events Archives
September 2016
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